Phifer Updates Website to Showcase Fabric’s Key Features

Phifer Inc., a global manufacturer of energy-saving sun control fabrics, insect screen products, drawn wire products, engineered meshes and indoor/outdoor designed furniture fabrics, has successfully launched its updated website. Phifer’s newly designed site features a clean, bright and attractive layout and offers more streamlined navigation. Paired with the use of social media tools, the website provides all visitors with a more user-friendly, interactive experience. Earlier this fall, Phifer launched its presence on both Facebook and YouTube to complement the electronic media initiative.

“Phifer.com is designed to be a key resource and information hub not only for our customers and consumers, but also for designers, specifiers, and suppliers,” says Mark Edwards, Phifer’s senior executive vice president and chief marketing officer. “As these audiences increasingly move to the internet via our website or social media platforms, our goal is to provide them with the information they need as quickly and easily as possible.”

A critical component of the new site is various simplified charts and guides outlining key features, benefits and capabilities that help take the guesswork out of the product selection process. Enhanced product sections offer visitors a close-up view of fabric swatches, colorways and designs in addition to technical specifications.

Addressing the needs of international visitors and customers, the website includes instructional videos and select product literature in foreign languages such as Spanish, German, Chinese and Arabic.

Comprehensive and informative, product-specific FAQ sections address the most common inquiries, including questions related to product maintenance, warranties and features. Direct links on the website guide users to the company’s social media pages for additional product news, updates and do-it-yourself videos.

“Phifer is known as an innovator, customer service leader and significant global exporter of its products, so we will strive to be a leader in the interactive marketing arena to make it easier for our customers to communicate with us,” says Edwards. “We are excited about this chapter in our history.”