REHAU has announced the opening of REHAU Marketplace, an online platform offering edging and surface solutions for designers and manufacturers of cabinetry and architectural millwork. The marketplace provides a search feature for cross-referencing REHAU edging with more than 100 laminate and melamine brands and browsing more than 100 surface finishes supplied by REHAU. Headlining its online service is an edgeband coil size of as little as 100-feet. An integrated live chat feature connects website visitors to a customer service representative.
“We are challenging ourselves to promote digitalization from our manufacturing processes to the many ways we interact with our customers during design, implementation and installation,” says Jesse Collins, marketing manager with REHAU furniture solutions division. “The REHAU Marketplace gives customers access to more of our products, including our 100-foot edgeband coils, as well as the ability to find a matching edgeband for their project.”
The REHAU Marketplace offers an edgeband stock program with more than 10,000 SKUs available for shipment. Also available from stock are more than 100 surfaces with matching edgebands, including high-gloss, matte, glass, natural and metal. After making their décor selection, customers can click-through to the REHAU cabinet door order portal where they can order zero-joint custom cabinet doors for shipment within days.
Services available through the REHAU Marketplace include finding a matching edgeband for a laminate or melamine surface, ordering a free edgeband or surface sample and identifying the nearest REHAU distributor. For companies set up to buy direct from REHAU, services include availability checking and placing orders.
Visitors can search surface and edging collections using brand attributes including name, color and number or using the REHAU color or article number, then apply further product attribute filters such as availability, size and finish to find what they want.
“Our edgeband color search was the most visited page on our website, but our customers were asking for the ability to immediately order the match they found,” says Collins. “With REHAU Marketplace, we are satisfying those requests for an edgeband shopping cart and laying the foundation for our broader online millwork product range of the future,” she says.
To order a sample or access pricing, users are prompted to create a business account. For any questions, the live chat is staffed by a REHAU associate between 8:00 am and 7:30 pm EST.
100-foot Coil Service: A REHAU Marketplace Exclusive
Exclusively from the REHAU Marketplace, stocked thin and thick edgeband in several colors is now available in coils as small as 100-feet.
“While REHAU leads in edging technology, this year we decided to innovate around how the market buys edgebanding,” says Collins. “Our 100-foot coil option allows for more personalized orders and reduces the waste of a full coil for smaller projects.”