Sports-centric
V Three Studios quite literally wanted to bring the college sports atmosphere to the Learfield office. Stadium seats given to Learfield by a partner organization were incorporated into the front lobby, and basketball flooring was repurposed on the walls, ceiling and reception desk in a lobby space. An LED video wall also was installed in the lobby.
Additionally, LED boards have been added throughout the office to emulate the atmosphere of an arena. These new boards each include a “score ticker,” which showcases live sports scores and news. The LED boards can be customized to include messages welcoming Learfield’s future and current clients as they visit the office.
These additions truly bring that classic “stadium feel” to Learfield’s headquarters. The Ideation Suite and another Digital Suite reflect the excitement of college sports and the collective personality of this talented group. This is demonstrated in the interactive displays and graphics set against a material palette that has evolved over time. As spaces at Learfield’s offices have been updated, the palette has been refined though it remains consistent in the use of Learfield’s vibrant brand colors.
Highlight Reel
V Three Studios found ways to integrate Learfield’s partner institutions throughout the space. For example, glass shelves line the conference rooms and are occupied by helmets and basketballs from various schools.
Unique sports items also are integrated in the design throughout. A small-scale centrally hung scoreboard hangs over the break room as though it is a basketball court. Televisions throughout the space display games that can be watched during business hours.
When the project wrapped in April 2018, all parties involved were thrilled.
“V Three and all of the other companies involved in these renovations did a great job of modernizing our space,” Lear asserts. “They were able to take our words and translate them into beautiful designs. We are very proud of our new space and its identity in the sports world. When someone walks into our Plano office, they know where our passion is.”
Retrofit Team
Interior Designer and Architect of Record: V Three Studios, St. Louis
Structural and MEP Engineer: AOS Engineering, Plano, Texas
General Contractor: Abstract Construction Co., Carrollton, Texas
Millworker: Genesis Millwork LLC, Garland, Texas, and R & R Millwork Inc., Mills Point, Texas
Materials
Paints: Sherwin-Williams
Furnishings: WRG Texas and West Elm
Textiles: Designtex
Desks: Herman Miller Renew Link (Benching) and Herman Miller Canvas (Private Offices)
Chairs: Herman Miller Verus
TVs: Taurus Technologies Inc. (Audio, Video and Video Conferencing) and ANC (LED Displays and Software)
Photos: Christopher Mann, Mann Photography