Rockfon North America reintroduces Rockfon.com, providing visitors with intelligent search functionality, responsive design and streamlined navigation to improve their experience and quality across desktop and mobile devices. Its expanded and improved content can be customized to each visitor’s interests as they return and engage with the site.
“Our new website provides quicker, easier and better access to the information our customers need and other visitors are seeking,” says John Medio, president of Rockfon North America. “Our new website’s expanded, improved and more targeted content creates a better, personalized online experience for every type of customer.”
The web platform was developed by Rockfon’s parent company, the ROCKWOOL Group, and localized for the North American market. Medio continues, “We recognize the importance of providing our customers with the information they need, quickly and efficiently, which is why Rockfon, as part of the ROCKWOOL Group, has invested in this ambitious digital strategy.”
He adds, “Through this simple, yet sophisticated platform, our fresh content has been created from the ground up and organized in a logical flow to help visitors find the information they need, when they need it.” Content includes web pages on product benefits, project applications, case studies, more images and enhanced visualization, videos, audio files, and other online resources.
Rockfon.com structure features:
- Products – comprehensive review of its portfolio of acoustic stone wool ceiling products, specialty metal ceiling products and ceiling suspension systems
- Product benefits – detailed benefits for its complete ceiling systems, such as light reflection and diffusion, fire and seismic performance, indoor environmental quality (IEQ), mold resistance, hygiene, humidity and water resistance, aesthetic options and design ideas, plus Optimized Acoustics with insights on acoustic absorption, sound insulation and background sound levels
- Application areas – showcased building applications, trends and ideas for project categories ranging from offices to education and transportation, healthcare to retail and restaurants, leisure to industry and cleanrooms
- About us, actually is about you – highlighted articles, insights and topics on sustainability, standards and rating systems, and transparency for health and the environment
- Resources and Learning – instant connections to installation instructions, documents, continuing education courses and more
Within and beyond the Resource pages, the online tools can assist visitors with their product selections and project designs.
- A Product Comparison feature allows a user to compare up to three products, side-by-side, to make a more educated decision.
- A Design Your Project tool walks a user through a three-step process for optimizing acoustics in commercial interior projects.
- Document and video online libraries make the content more intuitive to find and more accessible for on-demand downloading.
- A customized Contact Us section offers intuitive functionality to connect users with their area sales representatives and offices, and to locate their closest distributors.