Hansgrohe USA has announced the opening of its revamped Aquademie, a product display center and educational training hub. Located at its Alpharetta-based headquarters, the facility is a resource for local, national, and visiting industry partners, customers, and consumers. Renovated spaces include a main entryway that encompasses several walk-through concepts showcasing the latest bathroom collections from the hansgrohe and AXOR brands, as well as the Showerworld. A wonderland of working innovations, Showerworld now features nearly two dozen shower solutions for visitors to test drive.
Jason McNeely, senior manager, visual marketing and training at Hansgrohe USA, comments, “We first opened the Aquademie in 2001, so we understood very early on the market demand for a meaningful in-person brand experience. Our dedicated remodel illustrates our continued commitment to staying ahead of the curve in offering invaluable direct engagement with our products, as well as with our plumbing experts who are on-hand at the facility to offer consultations and training.”
Upon entering the Aquademie, visitors will be transported into an immersive dual hansgrohe/AXOR brand experience. The entryway features a number of hansgrohe and AXOR branded full-sized room vignettes, which provide inspiration for trade professionals and consumers alike. The installations include a bathroom oasis incorporating hansgrohe’s Raindance E shower collection and AXOR MyEdition faucets, as well as an AXOR Massaud bathroom suite, featuring the award-winning AXOR collection with French designer Jean-Marie Massaud—to name just a few of the room layouts. There is also a multi-room showroom space, which allows guests to interact with the future of the display program. A stairway leads visitors to a second floor meeting and training area—and through hansgrohe corporate history. A virtual timeline spans the length of the staircase wall covering major milestones, from hansgrohe’s beginning in 1901 by founder Hans Grohe, to innovations like the first multifunction handshower launched to market in 1968, to the present day.
An interactive shower oasis, Showerworld allows guests to enjoy the latest hansgrohe and AXOR introductions in person. McNeely adds, “We’ve nearly doubled the number of showers in the program for a comprehensive experience, providing access to our latest, most cutting-edge solutions, including exciting not-yet-to-the-US-market products straight from our Shower Lab in Germany. A number of customer groups have already enjoyed showering in the various working solutions and the feedback has been phenomenal.” The space showcases the vignettes against a backdrop of white and black marble, which spans the entire length of the walls and floors. From a shower system featuring the body-enveloping Raindance E 400 square showerhead, Raindance E Select handshower, and ShowerSelect thermostat, to a shower integrating the funnel-shaped AXOR Front Showerhead by Swedish creative team Front Design Group, there is no shortage of offerings to try out. A spa-like changing room complete with flip flops and fresh branded towels is available to all guests.
The Aquademie is currently open by appointment, with several customer groups scheduled for special visits and training modules through 2019. An accredited AIA, NKBA and ASID continuing education provider, Hansgrohe USA will be offering a CEU training and educational program to cater to hospitality, residential, plumbing, and trade in 2020.