Smart Windows Transform into Digital Screens in NYC Office Building

The Durst Organization has installed smart windows from View Inc. at 825 Third Avenue, its newly renovated, 530,000-square-foot, 40-story office tower in New York City. 825 Third Avenue is the first office building in New York City to use smart windows that also incorporate View Immersive Experience, a solution that transforms smart windows into transparent, digital screens to enable truly immersive communications, content sharing and user interactions. Smart windows transform the tenant experience by providing more natural light and views, improve human health, and also reduce energy consumption by blocking heat and glare.

“The real estate industry is going through a transformation, and 825 Third Avenue showcases the future by providing better health and wellness for the users, taking care of our planet, and creating a transformative experiences for tenants,” says Jonathan (Jody) Durst, president of The Durst Organization. “With View, we are reimagining the office experience by deploying smart windows that not only provide more natural light and views but also turn into high-definition, transparent, touch displays that enable collaboration through video conferences, digital whiteboards, and entertainment reminiscent of what was once science fiction.”

“With 825 Third Avenue, Durst is again setting a new standard for sustainable, healthy and connected buildings to usher in a new era of real estate that’s all about the tenant experience,” says Dr. Rao Mulpuri, chairman and CEO of View.

View provides smart windows that use artificial intelligence to automatically adjust in response to the sun, increase access to natural light and views of the outdoors, minimize heat and glare, and reduce energy consumption and greenhouse gas (GHG) emissions. View is designed into 75 million square feet of buildings, including offices, hospitals, airports, educational facilities, hotels and multi-family residences.

Research shows that employees working next to View Smart Windows experience 50 percent reductions in eyestrain and headaches, improve their sleep by over 30 minutes per night and improve their cognitive function by 42 percent. These findings are particularly important today as companies focus on employee health and wellness, and re-entering the workplace with confidence. Research also shows that buildings designed to increase access to natural light yield 5 – 6 percent higher rents.

The Durst Organization is targeting LEED Gold certification for 825 Third Avenue and View Smart Windows can capture points in up to seven LEED categories.