Technoform North America has hired Betsy Covington as a marketing specialist located in the Twinsburg, Ohio, facility. She works closely with the North American market team in support of its customer partnerships and is responsible for marketing and promoting Technoform’s high-thermal performance solutions for insulating glass, fenestration systems and opaque cladding. Its best-in-class building envelope products, such as durable warm-edge insulating glass spacers, polyamide thermal barriers and thermally broken cladding attachments, help to boost the thermal performance of these façade components and systems.
As part of Technoform’s North American team, Covington also participates in corporate global branding and communications initiatives. Technoform’s international headquarters is in Kassel, Germany, where the company was founded in 1969. Today, there are more than 1,600 employees working in 45 locations throughout the Americas, Europe, Middle East and Asia-Pacific regions.
Bringing a wide variety of marketing experience from many different industries, Covington most recently served as director of engagement for a nonprofit organization focused on economic development. Her previous roles have included engagement manager for United Way, brand manager for Alamo Rent-a-Car and for Cole Vision, and account director at a Cleveland advertising agency.
A resident of Ohio, Covington earned her bachelor’s degree in marketing from Mercyhurst College (now University) in Pennsylvania.