Thermory, a global manufacturer of thermally modified wood and sauna materials, is thrilled to announce the appointment of Kevin DeMars as the new CEO of Thermory USA, effective Jan. 1, 2024. With over 25 years of experience in the wood industry, DeMars brings a wealth of knowledge that will propel Thermory USA toward a longstanding goal, establishing a factory built in the United States within the next five years or sooner.
DeMars is a visionary leader deeply attuned to current market dynamics. He co-pioneered the introduction of thermally modified wood building products to North America with business partner Mark Challinor over a decade ago. His foresight regarding the growth of thermally modified wood in the building industry has remained evident since those early days. DeMars’ commitment to customer satisfaction, dedication to fostering a culture of collaboration and innovation, and clear vision for the future perfectly align with the values and mission of Thermory as a global brand.
Thermory appointed DeMars as CEO due to his outstanding qualifications, experience, leadership, and values. He is known for his caring and empathetic nature, which fosters strong relationships with his team, partners, and customers.
According to Thermory’s North American Business Development Manager, Maret Puskar, “[Kevin] is determined to live up to his values and is not making compromises that would undermine what he believes in. He is a creative visionary—he has a roadmap of where he wants to get, and he knows how to break the vision down into an action plan. I see that he inspires and empowers the team, so in his new position, he will connect the team more than ever, both in the USA but also our team here in Estonia, and help everyone use their best potential to achieve the goals and make the vision come true. We are seeing so many new opportunities in offering our current and new customers a larger variety of beautiful Thermory design solutions, and I am sure that as a united team, we will make it happen – we will take Thermory to a new level in North America!”
The appointment of DeMars as CEO of Thermory USA marks an important milestone in the company’s objectives and maturation. With his leadership and expertise, Thermory USA is well-positioned to reach the goal of “Factory in Five.”
Thermory combines a scientific approach and functional design to create beautiful, lasting solutions for those who appreciate natural living utilizing thermal modification for the last twenty-five years. Thermal modification is a chemical-free process that gives you the beauty of real wood with only heat and steam for unequaled strength and durability. Thermory sources all of our wood using responsible forestry and only naturally renewable building materials that do not generate hazardous waste.