LP SmartSide Trim & Siding has launched two new websites for consumers seeking creative ideas about siding options and builders and remodelers seeking to educate their consumer customers. These sites were designed for inspiration, relevance and ease of use. LP SmartSide treated engineered wood siding is one of the fastest-growing brands of siding in the United States.
“The new brand website, serves as a gateway to the single-family new construction, repair and remodel, shed, and light commercial building products market segments. The site shows the versatility of the brand and LP SmartSide siding for builders, remodelers and consumers,” said Mike Maddern, segment manager, LP Building Products.
“The new remodeling website is for consumers to streamline their decision-making process about re-siding their homes in terms of designs, product choices, colors and remodeler selection,” said Michelle Forchetti, associate segment marketing manager, LP Building Products.
“A website that LP launched earlier in 2014 is a pathway for obtaining backyard sheds, serving owners with inspiration and connecting them to helpful, relevant information. Whether an owner is in the category of do-it-yourself or do-it-for-me for building a shed, LPShed.com offers many product solutions,” said Leigh Smith, associate segment marketing manager, LP Building Products.
LPSmartSide.com features galleries of varied styles of beautiful homes, detailed product information, videos and more compelling information for people who seek imaginative siding ideas.
Owners can use the home visualizer to create visuals of a building with innumerable combinations of lap, trim, soffit, shakes, panel, finishes and colors. They can share content and ideas with their builder or remodeler and friends through email and social sharing. The site educates users about their siding options, making them more knowledgeable for effectively engaging with builders and remodelers to obtain the look and design they want.
For builders, the site offers a central hub for information about LP SmartSide products, with easy access to product descriptions, specs and key benefit data. The site gives builders access to galleries sorted by application and product, offering them examples of versatile and inspirational projects that can be shared with their customers. The site also offers first-hand insight from other builders through video testimonials and case studies about how LP SmartSide siding has benefited builders’ businesses.
Using a re-siding website, owners can learn more about what’s involved in the re-siding process and find useful information regarding proper siding selection. The site connects owners with advice and interactive tools that will inspire and educate them on their customer journey.
For remodelers, the site provides tools to assist with sell-in of LP SmartSide products to homeowners, including the home visualizer, a product style guide and an interactive compare options tool. The site also connects remodelers with product data and tools that add credibility to their selling process.
The site leverages the latest in LP SmartSide climate testing, allowing builders and homeowners to see how LP SmartSide siding performs in their geography. The site also demonstrates side-by-side comparisons with other exterior sidings.
Through visualization tools and a gallery of photos of inspirational sheds, LPShed.com offers proof to homeowners that an outdoor building can be “more than a shed.” The site connects homeowners with information about dealers in their areas that sell LP shed-building products.
Owners will find inventive shed building products on this site and inspiration for storing items such as lawn mowers, bikes, tools, yard supplies, hobbies and more. As a producer of shed-building materials in the United States, homeowners can rely on LP’s proven expertise.
For shed dealers, the site offers a central hub of information about LP Outdoor Building Solutions and allows easy access to shed-building materials information, specs and key benefits. The site also houses visualization tools and idea galleries to assist pros with homeowner sell-in. The site links to LPCorp.com, a pro-oriented site that offers trade materials for download. While LPShed.com is primarily a homeowner site, LP plans to add additional shed-dealer content and related dealer tools.
LP SmartSide siding products offer a 5/50-year transferable limited warranty. For builders and remodelers, LP SmartSide products offer ease of installation. LP’s proprietary SmartGuard process provides additional strength to LP SmartSide siding products and helps them resist moisture, termites and fungal decay.