Unico Inc., the maker of the small-duct central heating and air conditioning Unico System, has created a customized mobile and desktop app to help simplify and strengthen installing contractors’ bidding and sales process. “We are beyond excited to be able to provide our contractor base with this powerful tool – which has been over two years in the making,” says Unico Marketing Director Ashton Gavelek.
The app was created from the ground up by Stack, a tech firm that develops sales acceleration programs for business-to-business focused enterprises. Gavelek notes: “While many manufacturers provide off-the-shelf apps for their sales partners and customers, Unico selected Stack specifically for their expertise and commitment to understanding the intricacies of The Unico System sales process in order to create a tool that meets our partners’ particular needs.”
Stack co-founders Scott Jenkins and Alexandra Cole-Broadway embedded themselves and their development team with key Unico System distributors and installing contractors – known as Unico Preferred Contractors (UPCs) – to create the UnicoSales App. “It was really crucial for us to understand the Unico System sales process from all touch points – manufacturer to distributor to contractor to homeowner – to fully experience the challenges and opportunities each player faces along the way,” Jenkins says. “We are extremely grateful to those sales representatives, wholesaler/distributors, and, especially, those UPCs who invited us into their daily work schedules for the last two years. This allowed us to create a truly customized platform specific to Unico’s key partners.”
The UnicoSales App features sales and marketing resources, a product list with a FastFilter element to quickly and easily find compatible system parts and components, customizable proposal forms, and a FastQuote tool allowing installing contractors to build systems more confidently anywhere, save time, and sell more Unico Systems. The app also allows for multiple distributors pricing and the contractor can also customize their own price for an accurate quote to be delivered to the homeowner by text, email, or printout. A complete overview of features can be viewed at the UnicoSales App website.
Gavelek states: “We really believe this app will be a gamechanger for our UPCs, giving them real-time access to factory resources and personnel, and helping them to deliver faster and more accurate quotes to their customers. The UnicoSales App is just our latest step in helping our installing contractors, who we believe to be the best in the industry.”
The UnicoSales App received a resoundingly successful soft launch at the AHR Expo in Chicago, January 22-24, where nearly 100 downloads and registrations were completed by leading distributors, sales reps and UPCs. The app officially launched Feb. 1 to Unico System distributors and contractors by invitation only.