Universal Lighting Technologies Introduces Pickral as Director of IoT and End User Sales

Universal Lighting Technologies Inc. has announced the addition of Robert Pickral as director of IoT and end user sales.

In his role, Pickral will spearhead the digital transformation within the organization, oversee LED upgrade business development, and align strategic sales plans for IoT solutions and SaaS applications. The Universal energy team works to identify LED retrofit opportunities and support its implementation. The team is comprised of industry veterans.

“We are pleased to welcome Robert to our team with his expertise across IoT and SMART Building marketplaces,” says Joe Damiani, executive vice president, sales and marketing. “His breadth and depth of experience with connected devices, software and hardware, paired with his proven leadership, seamlessly aligns with the future vision of our organization.”

Pickral brings more than two decades of IoT expertise to the company from a variety of lighting with multi-channel sales responsibility around IoT solutions. In his previous roles, he has demonstrated a technical understanding, combined with practical hands-on demonstrated capabilities throughout his career, producing measurable and effective results.