Universal Lighting Welcomes Craig Baum as Regional Sales Manager

Universal Lighting Technologies Inc. has announced the addition of Craig Baum as the distribution channel regional sales manager for the west coast region.

In this role, Baum is responsible for overseeing the agents, distributors and end users for its west U.S. region. Craig’s sales region will include the states of Washington, Oregon, Nevada, California, Arizona, Montana and New Mexico.

“We are excited to add Craig Baum to our talented team of sales professionals,” says Stu Sumner, VP of distribution sales, Western U.S. for Universal. “With his extensive lighting background, we are confident Craig will use his expertise to best serve our distribution partners while growing our EVERLINE LED luminaire and retrofit products, in addition to our core lighting products.”

With more than 25 years of experience in sales and marketing, Craig has a knowledge of lighting controls and electrical products. Craig has worked with distributors to develop an understanding of their regional needs to provide support for growing sales. Prior to joining Universal, Craig served as a regional lighting sales manager.