GAF Receives Women’s Choice Award

As the leading advocacy for female consumers, WomenCertified has honored GAF with the Women’s Choice Award based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. GAF received excellent survey scores for the second year in a row in several areas, including the overall sales experience where nine out of 10 of their female customers reported they would highly recommend GAF to friends and family.

“GAF takes great pride in being recognized by WomenCertified and receiving the Women’s Choice Award. We are dedicated to providing a positive customer experience to our female consumers, as well as all homeowners who purchase our roofing materials. Our reputation is a key component to our success and we are proud to offer the highest quality products, which allow us to maintain the distinction of being the industry leader”, says Bob Tafaro, president and CEO, GAF.

Today’s U.S. female consumer values the opinion of others and more than half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that today’s brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.

• Ninety-two percent of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012).
• Nine out of 10 women would “definitely” trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013).

According to Delia Passi, WomenCertified Inc. founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. “We are proud of GAF for taking ownership of their customer experience and for producing roofing products that women trust and would highly recommend to others.”